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It was only a matter of time before South Asia, home to over 25% of the world’s population, will have its inaugural big gaming summit: SiGMA will launch a new event for the South Asian markets in Sri Lanka. The summit is set to take place between the 30th of November and 2nd of December, 2025, in Colombo.

A billion dollar market driving huge growth potential

With South Asia representing a quarter of the world’s population, Sri Lanka is set to redefine gaming for the region. Sri Lanka’s tourism sector already contributes $4.4 billion to its GDP. By the financial year 2023, India’s gaming market had surged to an impressive 3.1 billion U.S. dollars, marking it as one of the fastest-growing segments within the Indian media and entertainment sector. 

Digital Gaming on the rise in South Asia

With a robust CAGR of 20 percent, industry reports forecast that this market could exceed 7.5 billion U.S. dollars by the financial year 2028. Coupled with the projected growth in the Mobile Games segment, where India is expected to lead with 239.63 million users by 2027, the future of gaming in India looks exceptionally promising, showcasing its rapid expansion and market dominance in the region. With internet penetration in India now at approximately 50% and online gaming on the rise across the region, the opportunities are endless.

Pakistan also continues to navigate an increased appetite for gambling, with the industry expected to grow at a CAGR of 6.4% during 2020-2026, and reach USD 0.51 billion by 2026. Increased internet penetration, a young population of 64%, rising income, and the fast adoption of mobile payment systems all point to new growth to come from this upcoming market. As of 2023, Pakistan had 257 game development companies and 300 gaming studios – a PwC report indicates the country′s video and mobile gaming market could see an expansion of 21.9%.

South Asia′s first integrated resort to launch 2025

In 2025, the nation will open its first integrated resort, marking a historic milestone that positions Sri Lanka – and the entire region – on the global gaming map. And with groundbreaking draft legislation to establish a regulatory body, Sri Lanka is leading the charge for a well-regulated, vibrant gaming market. 

SiGMA South Asia to welcome 5000 delegates

An estimated 5000 delegates are expected to turn up to SiGMA South Asia′s 2025 event, with an expert-led speaker lineup featuring over 150 industry authorities, including government officials, regulators, and representatives from South Asia’s leading gaming and land-based companies.

The event will see additional participation from 800+ affiliates and an expo floor boosted by tier one companies from the region’s top 10 companies, promising an unmatched experience for networking and business. 

From Colombo to Bangkok

The dates for the SiGMA South Asia and the Affiliate World events are perfectly aligned, allowing delegates to maximise their experience in South Asia. Starting with SiGMA in Colombo on Monday, December 1st and Tuesday, December 2nd, operators or studios seeking traffic can then easily and quickly fly to Bangkok on Wednesday, December 3rd, just in time for the first day of Affiliate World on Thursday, December 4th. This schedule offers a unique opportunity to attend both leading industry events in one streamlined trip.

Networking opportunities are abundant, with a prestigious gala awards ceremony opening the event, as well a charitable auction in support of the Foundation – SiGMA′s charitable arm overseeing a number of global projects and fundraising activities, such as a skill building centre for women in Ethiopia, and a multi-sensory hall for children in Bataan, Philippines. Delegates will also have a chance to strengthen new relationships through a number of no-expense-spared dinners catering to a C-Level crowd. Things come to a close with an official party.

Why Colombo?

Situated on the west coast of the island, just south of the Kelani River, Colombo′s thriving financial hub makes it a prime business destination. Connected through multiple flight routes, Sri Lanka offers a gateway to top ranked local and global companies and leading talent. With a total investment value of $500 million, the Colombo International Financial Centre (CIFC) is the flagship development project of the Colombo Port City Special Economic Zone and an extension of Sri Lanka′s Central Business District. Popularly known as the garden city of the West, state-of-the-art infrastructure meets a diverse and lush cultural landscape.

Join us at the forefront of this transformation and witness an experience that will set new standards in the industry and put the country firmly on the map as a premier gaming destination. Register your interest as a delegate, sponsor, or exhibitor through our website.

SiGMA South Asia 2025 in Colombo—Strength in Numbers. Save the dates!

Flutter Entertainment, a global leader in online sports betting and iGaming, has inaugurated its cutting-edge Global Capability Centre (GCC) in Hyderabad, marking a significant milestone in its global expansion strategy. With an investment of $3.5 million, this 80,000 sq ft hub, (approximately 7500 sq metres), located at RMZ Spire in Knowledge City, is set to become a beacon of innovation and excellence.

The Hyderabad GCC is already bustling with over 700 employees specialising in data engineering, game integrity services, HR operations, procurement, safety and security, and customer operations. By the end of 2024, Flutter aims to increase its headcount to 900, focusing on roles in data analytics and engineering. This expansion is part of Flutter’s commitment to attract top talent in order to drive global business growth.

Phil Bishop, COO of Flutter Entertainment, drew attention to the strategic importance of this expansion, stating, “Our Hyderabad GCC is designed to foster creativity and growth, strengthening our presence in the Indian employment and skills market.” Ashish Sinha, Managing Director of Flutter Entertainment India, (photo above on the left) completely agreed, and remarked that India’ has significant potential for the company’s growth and innovation.

The Hyderabad hub will play a pivotal role in supporting Flutter’s global brands, including Paddy Power, Sisal, Sky Betting & Gaming, PokerStars, Sportsbet, and Betfair. This move aligns with Flutter’s global vision of continuous improvement in product and technology across its diverse portfolio.

Flutter Entertainment’s new GCC project in Hyderabad is not just an expansion but a strategic investment in the future of iGaming and sports betting, leveraging India’s rich talent pool to drive global innovation and growth.

In a recent legislative assembly session, Chief Minister Pramod Sawant of Goa, India pledged to take action against unauthorised advertisements promoting Sri Lankan casinos and online gaming. According to a local report, Sawant assured lawmakers that all illegal hoardings would be dismantled. This commitment comes in response to concerns about the legality and regulation of such advertisements within Goa. ?

Goa is in India’s southwestern coast. According to Goa’s official website, the state’s population is roughly two million.  

The issue was raised by Goa Forward Party MLA, Viaji Sardesai, during the assembly’s Question Hour. Sardesai highlighted that despite a previous complaint with the Home Department, no significant action had been taken against these unauthorised advertisements. He argued that these ads violated Section 12 of the Goa Daman and Diu Gambling Act and questioned how online gaming, deemed illegal by the GST Council, was being advertised so freely.? ?

In response to these concerns, Sawant confirmed that a case had been registered at the Porvorim police station concerning the unauthorised casino advertisements. He assured that the state was seeking legal advice to register more cases and curb these violations effectively. Sawant emphasised that hoardings promoting Sri Lankan casinos and online gaming would not be tolerated, particularly since the state does not benefit financially from these activities. ?

Sawant pointed out that the lack of a finalised advertising policy in Goa had allowed these unauthorised hoardings to proliferate. However, he reassured the assembly that the government would take immediate steps to dismantle or remove these advertisements. This move is part of a broader effort by the Goa government to tighten its grip on gambling activities and ensure compliance with existing laws and regulations. ?

The crackdown on unauthorised casino advertisements is also linked to recent amendments in Goa’s Goods and Services Tax (GST) Act. The coastal state has agreed to clarify the taxability of various forms of gambling, including horse racing, casinos, and betting. 

Upcoming SiGMA event: Click here to find out all about SiGMA East Europe powered by Soft2Bet happening in Budapest, September 2024.

The gambling market in Sri Lanka has witnessed substantial transformation and growth in recent years. In 2020, the market was valued at USD 293.93 million and is projected to escalate to USD 410.04 million by 2026, registering a CAGR of 5.24 percent during the forecast period. This growth can be attributed to a combination of factors. These include a surge in tourism, facilitated by political stability and enhanced infrastructure, a rise in disposable income among the local population, and a heightened awareness of the online gaming and betting services available.

In June 2023, the Sri Lankan government took a significant step towards regulating the gambling industry by establishing a gaming regulatory authority. This newly established authority is responsible for overseeing tax collection, combating criminal activities, and alleviating the adverse societal effects stemming from gaming. It is also anticipated that the legislation will incorporate an admission fee for casinos.

Sri Lanka’s regulatory body aims to ensure that casino operators pay their fair share of taxes. It is projected that approximately $7.4 million in casino taxes remain unpaid due to insufficient regulatory supervision. The recent initiative to standardize gaming is expected to offer licences valid for up to 20 years. Additionally, a renewable five-year licence would carry a cost of $1.36 million.

Despite the regulatory changes, there are several land-based casinos operating in Sri Lanka. These include the Bellagio Colombo, known for its range of games, events, and promotions, and the Ballys Casino Colombo, which is Sri Lanka’s largest and most luxurious casino. Another casino of distinction is the Casino Marina Colombo. It provides packages with all-inclusive amenities including private gaming rooms, limousine services, five-star dining, and complimentary beverages.

In addition to land-based casinos, there are also crypto casinos and online casinos that cater to the Sri Lankan market. For instance, Stake.com is a Bitcoin casino that has gained popularity among gamblers in Sri Lanka. Furthermore, there are several online casinos that are popular among Sri Lankan players, including 888casino, 22Bet, and Spin Casino. The future of Sri Lanka’s gambling market looks promising. Numerous international companies are entering into strategic partnerships with local operators to provide sports betting services, which will further aid market growth during the forecast period. However, stricter regulations on gambling activities in Sri Lanka could pose a challenge for players within this space.

Given the rapid growth and development of the gambling market in Sri Lanka, it is plausible to envision the country becoming a future gambling mecca in Asia. The combination of regulatory changes, increasing foreign investment, and the strategic location of Sri Lanka in the Indian Ocean makes it an attractive destination for both local and international gamblers.

However, it is essential for the government and the industry to work together to ensure that the growth of the gambling market is balanced with the need to mitigate its potential negative impacts. This includes implementing responsible gambling measures, providing support for problem gamblers, and ensuring that the industry contributes positively to the country’s economy.

The evolution and future of Sri Lanka’s gambling market are characterized by significant growth, regulatory changes, and increasing foreign investment. As the government continues to explore ways to regulate and tap into this lucrative market, the future of gambling in Sri Lanka looks promising.